At Deliberate, we don’t just talk about doing good, we have built it into the way we work every day. As a certified B Corporation, our commitment to balancing purpose and profit goes beyond our products and services. It’s at the heart of our workplace culture.
What Is a B Corp?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, transparency, and accountability. Becoming a B Corp means we're part of a global movement of companies using business as a force for good and we take that responsibility seriously.
But B Corp certification isn’t just a badge. It’s a blueprint. It shapes how we operate internally, how we treat each other, and more importantly; how we make decisions as a team.
People Come First
One of the core principles of the B Corp movement is a focus on people; employees, customers, suppliers, and communities. So for us, that means creating a workplace where everyone feels valued, supported, and heard.
From fair salaries and inclusive hiring practices, such as B Applied who we have previously worked with, to flexible working arrangements and professional development opportunities, we strive to ensure that our team members can thrive both at work and beyond. And this is reflected in our mission statement; Our mission is to improve the world around us. By empowering and providing our employees with a safe and rewarding place to work, they can make the most impact on improving the world.
Purpose-Driven Decision Making
As a B Corp, we consider the broader impact of every decision. This mindset encourages transparency, ethical leadership, and long-term thinking. In practice, this means we:
- Involve team members in strategic decisions
- Use our values as a guidepost for new initiatives
- Choose partners and vendors whose values align with ours
This shared sense of purpose fosters alignment across teams and keeps us grounded in what truly matters.
A Culture of Accountability
B Corp certification holds us accountable not just to shareholders, but to all stakeholders. This standard encourages a culture where feedback is welcomed, improvements are continuous, and integrity is non-negotiable.
We regularly review our practices against the B Impact Assessment and look for new ways to raise the bar, as a team.
Community and Collaboration
Our B Corp values also remind us that we’re part of something bigger. Whether it’s through environmental initiatives and collaborating with Ecologi, or pro bono work with charities, our team finds meaning in giving back and working toward a more equitable future.
In Conclusion
But being a B Corp isn’t just about meeting standards; it’s about living them. And our workplace culture is a reflection of our values: inclusive, ethical, purposeful, and people-centered. And while we’re proud of how far we’ve come, we’re even more excited about where these values will take us next.